How to Create Your Brand Content Style Guide

Speaker: Maddy Osman, Author and Founder at The Blogsmith

Webinar Date: December 14, 2022 at 11:00 AM PT

In this workshop, Maddy will walk attendees through the basic structure of The Blogsmith Style Guide, which has helped her scale her writing agency to a team of 25+. This session will focus on creating guidelines that are actionable to collaborators, and sharing detailed rules to follow for consistency. Working through a provided template, you’ll leave with the foundation for your own brand style guide.

What You’ll Learn:

  • We’ll start with a primer on why style guides are an important part of the writing process: whether you’re writing for many brands or your own projects!
  • I’ll share The Blogsmith Style Guide, the 30+ page resource the writers and editors on my team use to consistently deliver high-quality content across multiple clients. You’ll have access to dig in deeper even after the event concludes.
  • With some background style guides and a finished example, together, we’ll go through a blank template and you’ll have time to start customizing your brand content style guide.

You can watch a recording of the webinar below:

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